Build confidence in business English by mastering vocabulary and collocations such as profit margin, cash cow, sustain profitability, and boost shareholder value. Through interactive tasks and real-world case studies, learners will develop the skills to analyze company performance, discuss growth, and communicate effectively in business settings.
Download the printable wordlist HERE to help your students review more easily!
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lesson overview
With this B2-C1 ESL lesson, students will expand their business English vocabulary by mastering profit–related terms and idioms such as in the black, bottom line, profit margin, double-digit growth, and cash cow. Through engaging activities—including article analysis, company presentations, news-style storytelling, and discussion tasks—students gain the tools to confidently analyze financial results, describe company performance, and talk about growth or challenges in a realistic business context. The lesson is available in both printable format for traditional classrooms and a digital 16:9 presentation. The user-friendly online format allows easy navigation in presentation mode with just a click of the spacebar, requiring no additional software.
Target Audience:
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- Level: B2–C1 (Upper-Intermediate to Advanced)
- Best for: Adults
Content Breakdown:
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- Warm-Up Activity
- Matching Exercise
- Fill-in-the-Blanks
- Article Comprehension Task
- Company’s Results Presentation Practice
- Business Storytelling Activity
- Creative Writing Task
- Company Spotlight Challenge (Speaking Activity)
- Discussion
HOMEWORK (Extra Language Immersion):
Video and Quiz:
Extends the topic with a Forbes article on the Poppi–PepsiCo deal, encouraging deeper reflection on profitability, acquisitions, and long-term growth.