With this lesson, students will explore the success story of Crumbl Cookies while learning essential business vocabulary like ‘seed capital,’ ‘scale fast,’ ‘bring in,’ ‘gain traction‘, and many more!
lesson overview
This B2-C1 level Business English lesson explores the entrepreneurial journey of Crumbl, a cookie company that became a viral sensation and achieved remarkable business success. The lesson is available in both printable format for traditional classrooms and a digital 16:9 PDF presentation. The user-friendly digital format allows easy navigation in presentation mode with just a click of the spacebar, requiring no additional software.
Target Audience:
- Level: B2-C1 (Upper-Intermediate to Advanced)
- Best for: Adults and older teenagers
Content Breakdown:
-
- Warm-Up Activity
- Watch the Video
- Answer the Questions
- Match the Words to Their Definitions
- Choose Correct Alternative
- Put Crumbl’s Timeline in Order
- Explain the Word
- Fill in the Gaps
- Discuss the Questions
Extra Language Immersion:
Reading and Quiz:
This section features an article about balancing a full-time job and a side hustle, paired with a multiple-choice quiz, reinforcing comprehension.