With this lesson, students will expand their vocabulary by mastering essential terms like price gouging, go through the roof, take a nosedive, bounce back, soar, plummet,  and many more! Perfect for helping learners confidently discuss price fluctuations, market trends, and dynamic pricing strategies in meaningful conversations.

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lesson overview

This advanced ESL lesson explores dynamic pricing, a strategy where prices fluctuate based on demand, competition, and market trends. The lesson is available in both printable format for traditional classrooms and an online presentation. The user-friendly digital format allows easy navigation in presentation mode with just a click of the spacebar, requiring no additional software.

Target Audience:

  • Level: B2-C1 (Upper-intermediate to Advanced)
  • Best for: Adults, teenagers

Content Breakdown:

  • Warm-Up Activity
  • Advanced Vocabulary Expansion
  • Video Comprehension & Discussion
  • Listening & Gap-Fill Activity
  • Synonyms Match-Up
  • Rephrasing Practice
  • Discussion Questions

HOMEWORK (Extra Language Immersion):

Reading and Quiz:

Read an article on dynamic pricing and complete a comprehension quiz to reinforce key vocabulary.