With this lesson, students will master professional pitch language like presenting value, handling objections, and highlighting key features, while developing fluency and confidence in business communication and persuasive speaking.
lesson overview
This B2-C1 ESL lesson equips learners with essential business communication skills by teaching them how to craft and deliver a persuasive product pitch. Students explore formal presentation language, persuasive techniques, and vocabulary related to business, innovation, and marketing. Through guided tasks, real-world simulations, vocabulary training, and a video analysis, learners will confidently present, defend, and promote their own product ideas. The lesson is available in both printable format for traditional classrooms and an online presentation. The user-friendly digital format allows easy navigation in presentation mode with just a click of the spacebar, requiring no additional software.
Target Audience:
- Level: B2-C1 (Upper-Intermediate – Advanced)
- Best for: Adults, older teenagers
Content Breakdown:
- Warm-Up Activity
- Phrase Categorization
- Sample Pitch Completion
- Question Matching
- Guess the Product Game
- Mini Pitch Creation
- Group Pitch Simulation
- Sell Me This Pen Challenge
- Discussion Questions
HOMEWORK (Extra Language Immersion):
Video and Quiz:
Watch a video of a real sales pitch and analyze the techniques used by reflecting on the video with follow-up questions.