Students master practical marketing and consumer culture vocabulary like “flock,” “splurge on,” “footprint,” “refine,” and “markup.” Perfect for improving business English, pop culture discussions, and engaging learners in debates about trends, hype, and purchasing habits.

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lesson overview

This B1–B2 ESL lesson dives into the colorful world of blind boxes and collectible culture through the quirky and viral toy character Labubu. Students explore marketing vocabulary, consumer behavior, and the psychology of collecting while practicing speaking, listening, and reading skills. The lesson is available in both printable format for traditional classrooms and a digital 16:9 PDF presentation. The user-friendly digital format allows easy navigation in presentation mode with just a click of the spacebar, requiring no additional software.

Target Audience:

  • Level: B1 – B2 (Intermediate to Upper-Intermediate)
  • Best for: Adults, and older teens

Content Breakdown:

    • Warm-Up Activity
    • Vocabulary Match-Up
    • Fill-in-the-Gaps
    • Video Exploration
    • Video comprehension
    • Fill-in-the-Gaps
    • Speaking Practice – Share Your Thoughts 
    • Mystery Box Challenge
    • Discussion Questions

HOMEWORK (Extra Language Immersion):

Reading and Quiz:

Read an article on psychology of collecting and complete a True/False quiz.